When your purpose meets your path, that's your cannonball


Cannonball Moments are those instances where we grasp the “why” that drives what we do. In that moment, life takes on a new meaning and our purpose becomes clear. It is a moment that inspires fulfillment in all areas of life and changes the future by asking us to be fully present.

Chad Sanschagrin, Founder
our story

Cannonball was founded on the belief that Cannonball Moments happen to all of us – and when they do, they are life-changing.

When a Cannonball Moment happened to our founder, Chad Sanschagrin, he knew that his new life mission was to contribute to the growth and wellbeing of others around the world by inspiring them to experience their own Cannonball Moments. He went on to create Cannonball to live his purpose and inspire and empower leaders and sales teams across the country to unlock their potential and create a life they believe is truly worth living.

Our Mission is
your mission
To positively contribute to the wellbeing of all individuals by helping them reach their potential so they can invite and welcome an abundance of love, health, success, and joy into their lives.
Our values
We're guided by 5 values that help shape our approach, our intentions, and our impact
Bring energy
We believe in maintaining a state of high-energy and upholding an intention to contribute to the wellbeing of others.
Manifest good
We embrace an attitude of contribution and worthiness to create balance, abundance, and satisfaction in all aspects of life.
Be thankful
We maintain our gratitude in all we do by keeping a grateful state of mind and creating alignment within all of our intentions.
Be real
When we accept our unique selves, we believe our platform matters. We strive to become our own best version and encourage others to do the same.
Grow together
We believe in a growth mindset that invites continuous improvement by viewing situations with a positive perspective.