Chad began Cannonball to use the skills he gained as a top-rated sales professional for a national homebuilder to empower, motivate, and encourage others to reach their full potential. He is a well-known executive leadership and sales coach who has delivered keynote presentations at over 400 events, in more than 40 states, and in seven countries.

Morgan is an experienced sales professional with exceptional communications, time management, organizational structure, account management and customer service skills. Lurz earned a Bachelor’s degree in Mass Communications and Marketing from York College of Pennsylvania.

Brook is an accomplished sales leader with a decade of experience. She is driven by the desire to always look forward and grow in every aspect of her life, both personally and professionally. Brook is consistently pursuing improvement while simultaneously spreading joy to every person she comes in contact with. She is Nashville born and bred, holds a degree in psychology, and is a proud first-generation graduate. All accolades aside, her biggest and most proud accomplishment is being a wife and mom to three beautiful girls

With two generations of construction workers before him, Greg Cooper began his own career cleaning up job sites as a teenager in the San Jose area. He worked his way through every construction role and task—including carpenter, framer, superintendent, scheduler, purchaser, and estimator. Greg moved into leadership roles, both with local and national builders where his problem-solving ability impacted an even larger group of workers. He joined Cannonball Moments as Director of Construction to provide coaching to superintendents, assistant superintendents, and customer service managers. Greg’s vast construction experience and unique perspective help him better understand the challenges faced by these critical team members and then coach them to adopt more effective solutions.

A former teacher who wanted a different challenge, Lauren joined Cannonball Moments in June 2022. She uses her organizational superpowers to keep an eye on our “class”, coordinating coaches’ schedules and juggling the details that keep everything moving smoothly. Lauren also directs our mystery shopping service, coordinating with clients and ensuring that the undercover operation provides usable insights. Lauren went from managing a classroom full of overly energized students to an office with a few focused, but still energized, leadership professionals. We’ve learned to use our inside voices while Lauren has learned to stop requiring we raise our hands for permission to speak.